As a strong advocate of Content Marketing I just had to share the following presentation. As content marketers we often struggle to be understood or mostly, met with a bit of scepticism on why we want so much of our budget focused of great content and items of value to our fans – as opposed to pushing ad banners and driving more direct sales activities on various platforms.
I hope this great SlideShare presentation helps you to either convince others that the value in content more than exceeds the investment, if done right. Alternatively, if you are not sure what content marketing is all about – hope this helps.
One thing I do agree with NewsCred on:
1. Content marketing is necessary to efficiently build your business
2. Customer acquisition requires many simultaneous tactics
3. Blogging, email marketing, and social media are the main drivers of brand engagement