Your ORM and Content Marketing Specialist
YOU’VE COME TO THE RIGHT PLACE
With all the information on twitter, finding what you need can be cumbersome.
You have two options:
1) Twitter Advanced Search;
Simply go to the advanced section within Twitter search and specify your parameters.
2) Use Twitter ‘Operators’
This is simply a shortcut using key ‘operator’ words to manually perform some of the advanced search options.
All you have to do is manually input them into the search bar and voila 
Hope this helps you find what you are looking for.
Emm
When featuring products, apps, software or just doing a tutorial on your blog it’s often essential to take a number of images directly from your screen to demonstrate features, function, steps of ‘how to’ and more.
If you’re an avid content creator like myself you know the pain in taking screen selections on PC by first using Print Screen and then cropping what you need.
Mac provides a build in simple selection tool which exports your selection as an image type of your choice, something I thought was really missing from PC – but I was wrong.
I bring you the Snipping Tool – in my opition, the most overlooked image tool on PC.
Available for Windows 7, or Vista – you simply search ‘snipping tool’ in start menu and voila!
Here is how Microsoft explains you options:
You can capture any of the following types of snips:
Free-form Snip. Draw a free-form shape around an object.
Rectangular Snip. Drag the cursor around an object to form a rectangle.
Window Snip. Select a window, such as a browser window or dialog box, that you want to capture.
Full-screen Snip. Capture the entire screen.
After you capture a snip, it’s automatically copied to the Clipboard and the mark-up window. From the mark-up window, you can annotate, save, or share the snip.
For more and how to – check out the full article here.
If you’re a seasoned content marketer or social media / community manager or even just a small brand testing out Facebook directly, I’m sure you’ve posted an advert or two where you may have used only a single image.
I’m guilty of this, but no more.
I learnt early on that one image per advert on Facebook is dangerous – on any budget.
Consider quickly the time and effort, let alone budget it already took to get that advert out there. Now what if you could double or triple your returns just with the marginal effort of loading more images?
This works more often than you imagine because not only do people in the same target audience differ from one another in tastes, likes, preferences, but more importantly, Facebook will help you spend your funds for the best results focusing on ads that are working well.
Just check out this R40 advert for which I uploaded 6 images.
Image 3 was a winner – actually not my favourite from the set but that’s just it.
Now consider this, Image 3 (below) was shot without professional photographer just got a few tweaks. One of the other ill performing images were done by a professional photographer and got at least 30min under the editing tool.
The result of your image performance can thus guide your creative process. You can see what works and in this case, we can reduce costs on imagery as now we know that big budget images are unnecessary for this campaign.
Hope this helps – and keep learning!
Over and out. Emmerentia
Cape Town
If you’ve ever been stuck deciding or wondering what type of Facebook page is for your brand or product then I’ve put this together for you.
Before choosing a page however I recommend completing your content marketing strategy before choosing a page if you have the luxury to do so. Knowing what content you will use and how you aim to reach your best audience will guide your ultimate decision of what type of page will work best.
Different pages have different attributes, and different companies or brands have different goals but generally the following tips and guidelines should help you decide on the best one for you:
In brief, there are six types of pages;
1. Local Business or Place
2. Company Organisation or Institution
3. Brand or Product
4. Artist, Band or Public Figure
5. Entertainment
6. Cause or Community
1. Local Business or Place
If you have an actual store which you can touch where physical location is part of your package then this is for you. HINT: if you sell online or you business is mostly virtual – Company or Brand/Product page will work better.
Local Business of Place allows for page features such as opening hours, parking and for people to “check-in” when they visit you.
2. Company, Organisation or Institution
This works where you don’t rely on foot traffic as much or where your company spans a number of physical locations where opening times and finer details vary for the individual units that the working hours and such information is not of primary importance on the page.
HINT: If you are online only such as an eCommerce business and sell only online through your own website (not on other sites or stores) then this category is better than Local Business / Place, as well as Brand / Product.
If you sell through multiple retailers – Brand / Product may be better.
3. Brand / Product
This page type works best for companies such as Apple, Revlon, Nike where your products are sold through multiple resellers. Even if you are not their size the principle applies. If you sell in multiple locations or sites through various resellers – this is for you.
4. Artist, Band or Public Figure
If your main aim is to promote yourself of your band – then this page type works best. The advantage here, if you accurately select your area of expertise, Facebook further allows you to display more relevant information. i.e. Politician, once selected as your type for example, will be in a position to add details such as political views, affiliations and more.
5. Entertainment
Are you a TV show, movie, book or radio station? Entertainment page type is perfect.
6. Cause or Community
Possibly the most misleading page type of all. Not only is there no further drop down options for categories but features of other pages are often better suited.
I’d suggest looking for more accurate options under 1) Local Business / Place, 2) Company / Organisation or Institution or 3) Brand / Product instead.
Company Organization or Institution have categories such as:
Non-Profit Organization
Cause
Health/Medical/Pharmaceuticals
are all under which might be a better match for you.
Local Business or Place also has:
Community/Government
Church/Religious Organization
Education
Health/Medical/Pharmacy
Hospital/Clinic
That said – hope this helped your page choice dilema and allows you to choose the page type that works best for you.
Good luck and let me know how it goes. Again, big thanks to the guys at MarketingGum – you rock!
Want to gather you social info from an on-line campaign or event and post it on-line in a creative and informative format.
How about a pinboard of posts with your campaign hashtag? Yes please? Easy as 1, 2, 3.
The guys at Echo Experience Studio have the tool for you.
As we all know, the dream of every content marketer is for our content to go viral. That said, there are many companies and marketers that just don’t understand what makes a video go viral and how they can accurately tap into that.
For today – let’s dispel a few myths to put you on the right track.
Myth 1. Viral videos are done on the cheap.
Yes, though there are a few video that have been produced viral content on a shoe-string, this is not the norm. There are more direct correlations between emotional factors such as trust, humour than rands spent.
That said, here’s a goodie on a budget.
Myth 2. A certain creative device will lead to viral success.
“A study conducted by Dr. Karen Nelson-Field of the Ehrenberg Bass Institute of Marketing Science found there is no correlation between creative device and sharing or creative device and emotion.” SayDaily
Myth 3. To make your video viral it must be funny.
Though we all know, the rate of sharing for humorous content is twice that of any other – it doesn’t have to be to be successful. This is important to remember is your message is not about something humorous and you should differentiate you content accordingly.
My favourite example of all time – Childrens SOS, the deserve each of the 15 million views and counting.
Myth 4. Viral videos grow organically.
Whilst this is definitely possible, the reality is that there is simply so much content out there you need to be creative and get the story out. From partnering with bloggers and other top influencers or simply Ad spend – you’re going to have to do more than just post it if you are looking for any real chance.
Myth 5. You can duplicate an idea with success.
In this way viral videos forumla remains the unicorn of the content world – there is no set formula.
If you also decide to jump on the train once it’s left the station it’s often too late. I saw way too many #harlemshake or #icebucketchallenge videos that just flopped for this reason. Often once the upswing of reach is over, if you copy the idea, more often than not you just look like you had no original ideas of your own.
If you need help with your content be sure to reach out at hello@emmerentia.co.za- I’ve watched a brand video today that made me cry, in a good way – what are you producing?
Big thanks to SayDaily
The world of storytelling and content marketing is constantly evolving as we find better ways to engage and interact with our audiences. Every consumer will have a number of steps from introduction to purchase and the making of Audio Billboards is tapping into that. A must watch – 2min video.
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